Amazon Advertising: The 2019 Guide

A recent eMarketer report predicts Amazon will take 10% of digital ad revenue by next year. This year it’s already become the third-largest advertising platform.

As Amazon grows at an exponential rate, expect updates and new features within its platform to also occur at a dizzying rate.

The early, rapid growth of an advertising platform presents both a challenge and an opportunity – to adapt quickly.

A lot has already happened since 2018.

In this post, I’ll summarize what those changes have been, which ones are most important, and how to best capitalize on them.Key Changes to the Amazon Advertising PlatformTypes of Ad Inventory in Amazon Advertising

As I’ll refer to them throughout this post, let’s clarify what the main types of Amazon ad inventory are:

Sponsored Products

These are the standard product listings. Individual products are triggered by selected keywords, and the link leads to the product details listing page.

Sponsored Brands

These are the more deluxe type of ad inventory. Sponsored Brands are likewise displayed based on relevant keywords, but enable users to upload:Customized creative.Up to three ASINs (Amazon Standard Identification Numbers)/products.The link leads to a custom landing page.

Product Display Ads (PDAs)

Unlike the above two, PDAs are not keyword-triggered. Instead, PDAs are based on either product or category of product, appearing below “Add to basket” on product pages.

Display Ads

Amazon breaks down this category into three (display, video, and custom) but essentially they are all standard display ad inventory, just with variations on the format.

This type of inventory, unlike the rest, is available to all advertisers – not just those who are selling on the platform.Summary of All Changes Since 2018

Amazon has been putting a lot of time into their ad platform since last year.

Below is a timeline of all the major changes that have taken place within the Amazon Advertising platform between 2018 and 2019.

Amazon Advertising: The 2019 Guide
Amazon Advertising: The 2019 Guide

Changes You Should Keep in Mind

More Options in General

Options have increased across the board.

Ad inventory, bidding strategies, management and reporting functions, analytics capabilities, and optimization tools have all been updated or enhanced.

More Flexibility within Automated Bidding

It took Google the best part of twenty years to develop automated bidding strategies that can outperform even the most talented manual bidders.

Amazon has a long way to go, but they have certainly improved their automated bidding functionality by adding keyword and product targeting adjustments.

Optimizations to bidding can also be made dynamically based on conversion rate, with Amazon automatically adjusting bids according to the parameters set by the user.

More Flexibility in Campaign Budgets

‘Portfolios’ is pretty similar to Shared Budgets on Google Ads, and it’s an important improvement.

This feature enables users to split budgets across multiple campaigns, where before budgets had to be assigned at an individual campaign level.

More Inventory for Sponsored Brands

Of all the advertising products in the current Amazon offering, Sponsored Brands appears to be the one they are pushing hardest.

Increasing the amount of inventory for Sponsored Brands is going to push the balance between organic and paid ads further towards paid, and create greater competition for this inventory.How to Respond to Changes within Amazon AdvertisingBudget Distribution

Amazon is undoubtedly pushing Sponsored Brands hard, but that doesn’t mean you need to match them.

Sponsored Products should still make up the lion share of your ad spend, but Sponsored Brands shouldn’t be too far behind.

Each account has its own unique needs, but a good rule of thumb would be something like:Sponsored Products: 50%Sponsored Brands: 40%Product Display Ads: 10%Keyword Targeting on Sponsored Products

The addition of product targeting to the automated version of Sponsored Products should encourage users to do more automated keyword targeting for this type of ad inventory.

However, this certainly does not mean you should just let it run.

The best approach is to use a combination of manual and automated bidding. The process should go something like this:Start by manually selecting keywords according to usual best practice.Then use automated keyword targeting to cover omissions in your manual build, mine new keywords, and to complement manual campaigns.Then, based on the insights you gather, adapt your keyword targeting via the manual approach again.

This is the best way to optimize your keyword targeting. It may be more time-consuming than simply opting for the automated approach, but your efforts will show in the results.Use a Store Page Rather Than a Product Page

Before some of the improvements were made, I would have been quite ambivalent about the differences in performance between using the ‘Store’ page option or a product listing page.

In fact, we ran a lot of tests last year which showed that product pages sometimes outperformed Store pages on metrics like cost of sale and RoAS.

Now, however, the balance seems to have shifted clearly in favor of using a Store. Therefore, set up your own Store and focus hard on making it as effective as possible.Dynamic Bidding

Amazon added dynamic bidding options for Sponsored Products earlier this year. This feature gives advertisers two options.

One is to bid down (i.e., anything equal to or under the bid chosen) and the other is to bid up and down (i.e., the bid will be higher or lower depending on the “placement multiplier” you select).

This might go without saying, but for those on a generous budget, this is an excellent new feature to experiment with. For those on a tight budget, I strongly advise you to only use the bid down function for now.Portfolios

Portfolios work similarly to shared budgets in that you can group together campaigns and set a limit. This is much better, in most cases, to set budgets at an individual campaign level.

There is one limitation, however. You can’t set daily or monthly caps, which means that you have to constantly readjust the date.

As such, portfolio works best for key dates or “push campaigns” that you would launch for a limited period of time, for short bursts of activities.

It would probably work best in tandem with Prime Day, Black Friday, or Cyber Monday campaigns where there are specific products that you may wish to promote.Amazon Attribution

Very little has been said about this aspect of Amazon advertising so far.

From our own experiences, there appear to be gaps in the data and the attribution chain which recommends caution in terms of acting upon insights from this tool.

For now, I’d say get stuck with Facebook attribution. Wait another year and see if Amazon’s made more progress by then!A Few Things That Haven’t Changed (& How to Deal with Them)

Amazon is still a young advertising platform, so it still has a lot of maturing to do in ironing out the kinks and sub-optimal parts of the platform. Accelerated Delivery

The default delivery mode on Amazon is “accelerated” (i.e., spending your daily budget as soon as possible).

Amazon may have their reasons for keeping it this way, but for advertisers, this isn’t typically the best way to distribute spend.

You don’t want to be in a situation where performance is more efficient during certain periods of the day but your budget has already been used up, for example.

The solution for this one may be out of reach for some, but it’s what I’ve found works best: use external tech to change the delivery mode.

Whether you want to build something yourself or are happy to look externally, you’re going to need extra tech if you want standard delivery on Amazon.Reporting

Amazon’s reporting currently provides no visibility beyond 90 days – only lifetime data.

The solution, for now, is to use third-party reporting software (e.g., Data Studio) and create your own reports until the situation improves.Lack of Visibility on Sponsored Brand Campaign Performance

Finding out precisely which products were sold on Sponsored Brands campaigns is currently not possible.

As mentioned above, Sponsored Brands ads allow you to advertise up to three products per page.

It seems plain silly that you can’t currently break down performance according to individual product, but there you go.

In the meantime, your best bet is to get scientific about it – go for the test and learn approach.

Run tests changing the products as variables, and you’ll be able to gather a good estimation of the performance value of individual products within these campaigns.Inform Yourself & Keep Adapting

Amazon is one of the fastest-growing companies of all time. It achieves this growth by rapidly updating its services based on continual feedback from data.

Expect change, but don’t let the lack of continuity disrupt your day-to-day practice.

Arm yourself with complete awareness of how the landscape is changing, but be strategic in how you filter that knowledge to inform your decision making.

Some changes will be extremely important. Most will not. Focus on your overall strategy, and then incorporate changes within that over time.

Microsoft Advertising rolling out experiments A/B testing tool globally

you will see a new tab in your Microsoft Advertising account soon if you don’t already. Experiments is rolling out globally for testing ad copy, landing pages and bidding strategies and modifiers.

You can set the flight dates and percentage of traffic you want to test with the new Experiments feature in Microsoft Advertising.

What we should care? Similar to drafts & experiments in Google Ads, experiments in Microsoft Advertising allows you to set up a duplicate of your campaign and run a test on a segment of its traffic. “This way, you can run a true A/B test within a campaign to determine whether a particular update will work well for you and your business,” wrote Subha Hari, senior program manager and Piyush Naik, principal program manager, for Microsoft Advertising in the announcement.

Performics was among the agencies that participated in the experiments pilot. The agency used it to test the maximum clicks bidding strategy. Brian Hogue, media director at Performics told Microsoft Advertising that the feature was easy to set up, execute and implement results.

How to use it. The UI is very straightforward. From the experiments tab, name your test, set a start and end date and the percentage of ad traffic you wan to include in the test in the experiment split field.

To evaluate performance, be sure you’ve selected the right metrics in the table on the experiment’s page. The metric values will either be green (indicating the experiment is performing better than the original for that metric), red (the experiment is performing worse) or grey (meaning there is no statistically significant difference). You can then opt to apply an experiment to the original or to a new campaign. If you apply it to a new campaign, the original will be paused automatically.

You’ll want to build in at least four weeks for testing, per Microsoft’s recommendations.

A/A mode first. Microsoft suggests running in A/A mode in which your control and experiment are identical for two weeks. “this will allow time for the experiment campaign to ramp up and help validate that it’s running the same as the original, so that you can run a true A/B test,” said Hari and Naik.

Then you can make the change to your duplicate campaign to run the A/B test. Again, the recommendation is to run the test for at least two weeks — and four or more for bidding strategies such as target CPA and maximize conversions.

Experiment split considerations. When you’re determining the experiment split, you’ll want to be sure your ads are going to get enough traffic to run an effective test that doesn’t take forever to reach statistical significance. Microsoft recommends setting the split at at 50%, but that will vary depending on your volume. For lower volume campaigns, you may need to increase that, while higher volume campaigns may be able to test on a smaller segment.

Other considerations. Note, that you cannot change the experiment’s budget without changing the original campaign’s budget. The budget change will then apply to your experiment split. Any other change you make to the original campaign while an experiment is running will not be applied to the test. That means if you make changes to the original, that means you will no longer be running a true A/B test. That’s why it’s recommended to leave everything alone while an experiment is running.About The Author Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Tips For Creating An Education Blog That Will Attract Followers

With millions of blogs congesting the internet, is there space for another education blog? Education is a growing industry, valued at $1.35 billion in the United States and growing. With advancements in tools for teaching and learning, an education blog that lives and grows with the times will get a warm welcome. 

If you’re going to create an education blog, you should consider that the field, like other big industries, is enormous and has various aspects. A good edublog is a rich source of information for everything education-related: news and trends, ideas, tips, experiences, and solutions. You must be creative to stand out and get noticed. Continue reading for more about starting an education blog.Choose your niche. 

Blogging about education in general will be confusing, both for you the blogger and for your audience. Some posts may appeal to a specific audience, but they may not find your other posts interesting. The idea here is to choose your target market and develop your blog to capture their attention so that they read your blog. 

Related: 6 Obscure Low Competition Blog Niches You Can Try Out

Niches in education blogs can be on a school level, such as primary, K-12, vocational, college, or graduate school, or a particular field of study, (i.e., medical and health courses, engineering, tech, etc.) You can also focus on a certain demographic, like parents of schoolchildren, students, teachers or homeschoolers. Create amazing content.

There are many articles on writing awesome blog posts. A catchy headline and intro, striking pictures, a unique element that are of value for your readers. For education blogs, your content should cover all dimensions of your chosen niche. 

Here are some examples: 

Write about trends and issues in the industry, innovations and research, and your appropriate personal experiences that the readers can learn from. 

Offer workshops for the professional development of teachers.

Write posts that provide tips for making the college admission process easier, applying for student loans, and scholarships a student may apply for. 

Give information about standard entrance exams for different levels of education and tips on passing them. Include reputable review centers for SAT, GMAT, and GRE Prep that have proven results. 

Share tips on how to compose effective college application essays. 

Include a course on college coaching for parents. Parents make up a big audience for education blogs.

Make case studies of proven educational tools using an actual experience and provide data. 

Refer to online programs for students who choose to take them. Promote your content.

Amazing content on your education blog is only good when they are discovered. You have already used all the SEO techniques at hand, but promoting it requires more than that. Here are some promotion strategies to follow:

Send your new posts via email to readers who have opted in. The average email open rate across all industries in 2018 was 24.8%, so check yours to find out if you’re performing around that figure.

Use social media to increase traffic, develop awareness, and promote engagement. What used to take years for a blog to get noticed will only take days if you share your blog posts on Facebook, Twitter, Instagram, LinkedIn, and other social networking sites. The power of social media in blog promotion cannot be overemphasized. It’s great for SEO, you engage with your readers easily and immediately, you increase traffic to your blog, and it’s free.

Link to reputable websites and blogs. Quote an influencer and cite your source.

Join a group of like-minded bloggers who will share your posts or comment on them.

landing page elements

Keep your education blog current. 

Keep to a regular blog posting frequency. A doable schedule would be 2x a week, but you can post more often. For periods when you’re not able to post, write ahead of time and schedule for those dates.

Be on the lookout for new developments and trends in the education industry and write about them while they’re fresh. 

Write evergreen content. Evergreen content will always be relevant and of value. 

Content Promotion Strategies: How to Supercharge Your Content

There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help.

Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.

Think of it this way. Your content is like a flame. On its own, it will remain the same size or dwindle. But if you want to ignite that flame into a blazing fire, you need to feed and nurture it. So too with you content. Without promotion, your content may ignite but then quickly die out.Why Your Brand Needs to Promote Content

Google any topic within your industry and see how many results appear. I’d bet that you’re confronted with a slew of content from nearly every brand in the industry.

That is what we call content shock — so much content has flooded the annals of the internet, that it’s often overwhelming.

How can your content breakthrough?

Enter content promotion. With a combination of free and paid promotion options, you can put the spotlight on your content, making it easier for your audience to find you and engage.

In one study, it was found that 47% of buyers engage with 3-5 pieces of content before engaging with a sales rep. So having content that your audience can find and engage with can be crucial to your overall B2B marketing strategy.

Promoting your content ensures that it reaches the right audience and moves them towards purchasing.

What strategies and tactics should you use to promote your content? Let’s examine the best ways — both paid and unpaid — to accomplish this.

8 Content Promotion Strategies You Can Use to Boost Your Content Engagement1. Research Topics with Quora

Quora is an online platform where people post questions. Many times these questions ask about industry subjects. As an expert in your industry, you can use your knowledge to answer questions, while also exposing people to your brand.

Quora is also an excellent tool for content ideas.

People often ask questions there because they’ve failed to find answers elsewhere on the internet. This leaves a space that your brand can fill. Research what questions people ask on Quora and then create a blog post or other content that provides a satisfying answer. You can then link to your content in your Quora answer.2. Leverage Newsjacking

What is newsjacking? The practice of using a popular news story to amplify your B2B marketing and content strategy.

Let’s take a page from Market Watch’s book. Back in 2014, at the height of the fame of the hit TV series The Walking Dead, Market Watch published a post entitled 7 management lessons from “The Walking Dead”. This took a normally dry subject and infused life into it by relating it to a popular subject of everyday conversation.

Newsjacking can take many forms. As you create content, take the time to look at major events happening in the news. For example, this could include holidays, national events, or international news.

A word of caution is in order: When the story you newsjack is of a sobering nature (such as a natural disaster), treat it with the levity and delicacy it deserves. Otherwise, this strategy could backfire in a major way. If you have any reservations, don’t newsjack.3. Create Content with an Influencer

Influencers are noted individuals who have become authorities within an industry — and who have a social following that matches. Is it effective? Very — as evidenced by the 94% of marketers who have used influencer marketing and believe it works.

Working together to create content gives each of you the opportunity to add your individual insights and benefit from sharing the content.Recommended for You

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This kind of partnership gives you access to an influencer’s audience’s base and them to yours. Be aware that when you work with influencers, it has to be beneficial for both sides. This could mean monetary compensation for the partnership or some other arrangement. You’ll need to work out those details with each influencer.4. Engage on Social Media

Social media has become an essential part of any B2B marketing strategy. Social media promotion can be done one of two ways — organically and through paid ads. At the moment, let’s focus on organically promoting your content on social media — and address paid promotion later in this post.

Promoting your content on social media is not without its challenges. Between complex network algorithms and human nature, it can be difficult to reach and capture the interest of your audience. But it’s not hopeless.

First, pay attention to the quality of your content. Don’t create content for content’s sake — take your time and make sure that your audience will find it valuable. Studies show that long-form content performs the best on social media, so put in extra work to make it as comprehensive as possible.

Another aspect of social media success is your profile. It’s no sense having amazing content if your profile doesn’t support it. An ideal social media profile includes high-quality images, all your information in the right place, and a company bio that showcases your company culture.5. Plan an Event

Nothing excites audiences like an industry event. Whether it’s a conference, trade show, or an online event like a webinar, such an event gives you the chance to connect with your audience and amplify your content.

Your presence and participation at such an event leaves a major impression on your audience. It brings your brand to the top of attendees’ minds. Use this to your advantage by referencing key pieces of content throughout the event.

There are a number of avenues at such events where you would be in a position to promote your content. For example, you could…Volunteer for a public speaking engagementIncorporate event-related hashtags in your social postsParticipate in a podcast interviewCreate and publish event-related contentPublish key takeaways from the event6. Repurpose Your Content

How Software Development Can Boost Your Marketing Team’s Efforts

There’s no doubt that it’s a new era for digital marketing. The irruption of new technologies in the form of automation, artificial intelligence (AI)-powered tools and big data analytics has changed the marketing landscape.

In fact, I can’t recall a more favorable moment for marketing in my 10-plus years managing my software-focused IT company. With the aid of software development and new technological advancements, companies of all sizes can redefine their marketing strategies and boost their marketing team’s performance. However, doing so requires a shift in the understanding of what digital marketing is and can be, as well as a careful approach to incorporating new technologies.

Understanding Modern Marketing Trends

Knowing what modern marketing trends can bring to the table will help you determine whether they’ll work for your company. I think all of these will somewhat impact your brand in the near future, so it’s good to learn about them now to see what you can expect.

• Artificial intelligence (AI): AI is all over the place now and for a reason. With its aid, you can analyze consumer behavior and identify patterns through the use of data coming from social media and your website.

Working with AI software also allows you and your marketing team to make more informed decisions when it comes to defining the best channels for your communications, your sales outreach and the influence of your digital advertising.

A good example of AI supporting marketing happened when Samsung launched its S8 model. The South Korean company used social listening tools to monitor the reactions to the device by scanning words, hashtags and phrases of interest. The AI then explored the sentiment surrounding them and pulled actionable insights.

• Automation: Marketing automation is something you’ve surely heard about. It refers to software that helps you prioritize and do your marketing-related tasks more efficiently, saving time.

Automation can make a difference when it comes to communicating with your customers. Delivering predefined actions such as emails and offers based on specific behaviors can enhance your relationship with clients.

• Big data analytics: Modern marketing software allows you to delve into the data you gather through all channels. You can gain insight into your customers’ thoughts and behavior. It also provides a centralized platform where all of your data is collected, aggregated and stored for quick access for team members. That way, you can adjust your overall strategy to offer a more personalized experience.

Efficient software can monitor key performance indicators (such as unique visitors, leads, generation costs and return on investment (ROI)) and identify patterns and potential growth opportunities. Take H&M as an example. The fashion retailer uses data insights to improve its supply chain, while detecting trends that impact its inventory and defining prices. It also uses big data to tailor the merchandise for its stores.

• Personalization: Another big player in today’s marketing world, personalization through custom software lets you use all your available data to address each customer in a more tailored way.

You’ve surely had an experience with personalized marketing by now: special offers based on your purchase history, deals tied to your specific location and recommendations in accordance with your preferences. The possibilities for delivering personalized actions are endless.

Making The Shift To Marketing Based On Software

Simply being informed about the trends that are available isn’t enough, though. It is important to decide which ones will work for your particular needs. Not just that — you also have to manage your expectations around these trends and consider your own timing to ultimately decide if you are ready to embrace them.

• Understand your overall strategy and goals: One of the things I think every marketing team should do once in a while is to review its overall strategy and objectives to check if there’s a need to adjust them. For instance, you might feel tempted to automate marketing tasks, from email marketing to lead generation. However, this can possibly lead you to actions that won’t fit with your target audience.

• Think about how marketing software impacts your audience: Though your goals might be to get more leads, make more sales or improve internal tasks, you have to consider how marketing software can impact your customers. There might be a gap between what the software can give you and what your clients want.

• Be certain about what these trends can offer: Time and time again, I’ve spoken with people who were disappointed with one of these new trends that felt like the next big thing. Believing that automating marketing, gathering large datasets or personalizing your experience will boost your sales or increase your brand awareness just because you’re using them is plain wrong. Implementing these technologies into your marketing requires hard work, analysis and continuing adjustments for them to deliver on their promises.

• Analyze where you are standing right now: Another thing many advocates of these trends try to instill in everyone who’s listening is a sense of urgency. “You need to embrace these tech solutions for your marketing right now!” they cry, and many believe them — even if they aren’t ready for the switch. Don’t get caught up in a false sense of urgency.

Some Final Words

Using automated tools, AI-powered solutions, big data analytics and a personalized approach provide marketing teams with a variety of benefits. More efficient time-management, easier data control and access, deep insights available for decision-making and more autonomy for the team are just some of them.

However, all of these benefits are promises that are only fulfilled for companies that implement those tools with careful attention at the right time. Understanding what they can give you is only half of the journey — you need to devise how these trends will fit in your overall marketing strategy and how they will impact the way you do things.

Don’t rush into this new age of digital marketing simply because you don’t want to be “left behind.” It takes a lot of hard work and effort to truly understand the new landscape and how can you fit in it.

The Top 13 Massachusetts Digital Marketing Companies Of 2019, According To DesignRush

NEW YORK, July 18, 2019 /PRNewswire-PRWeb/ — DesignRush.com, a B2B marketplace connecting brands with agencies, determined the best Massachusetts-based digital marketing firms who can create and execute successful digital campaigns that grow businesses effectively.

DesignRush’s Agency Listing section features the top local digital marketing companies throughout Massachusetts. Some of the best Massachusetts digital marketing agencies include:

1.    Alipes

Alipes is a digital agency that sparks delight and delivers results. They are helping clients from Fortune 500 corporations to local nonprofits use digital communications to move audiences to action—from websites, landing pages, and interactives to content strategy, social media, and advertising. They do this by combining strategy, creative, and technology teams that think independently but work collaboratively.

Visit Alipes online at https://www.alipes.com/

2.    altr

altr makes 21st Century brand experiences. They make digital products and brand platforms for companies who know that technology and ideas are opportunities, but strategy and design create true disruption and sustainable value. Their model is to assemble the fewest amount of people, but exactly the right people to form a hands-on, senior team specifically aligned to the challenge at hand.

Visit altr online at https://www.getaltrd.com/

3.    Compete Now

Compete Now is a digital marketing firm with a core strength of website design. This allows them to create custom packages focused on each client’s ideal target market. Compete Now’s strengths in digital marketing help them create a comprehensive plan for their clients’ organization that includes a strategy to immediately start promoting a new website to yield results quickly.

Visit Compete Now online at https://startcompeting.com/

4.    Foster & Create

Foster & Create is a Boston-based, full-service creative agency focused on health and life sciences. They thoughtfully integrate strategy, design, content, and technology to create distinctive brand platforms, communication programs, digital solutions and multi-channel experiences that connect brands to people in relevant ways.

Visit Foster & Create online at https://www.fosterandcreate.com/

5.    Galaxy Weblinks Inc.

Galaxy Weblinks has been providing custom website design and development for web and mobile since 1990. Galaxy Weblinks provides a number of white label development, design, and technology support services to digital agencies of all sizes and shapes.

Visit Galaxy Weblinks Inc. online at https://www.galaxyweblinks.com/

6.    inSegment

inSegment is located at the heart of one of the most innovative technology hubs in the world – Boston. Working across strategy, creativity, and a meticulous engineering process, they pride themselves on bringing clients quantifiable, high-impact marketing results. inSegment provides its clients with the most innovative digital marketing solutions in the market today, accomplishing their clients’ goals while delivering a maximum return on investment.

Visit inSegment online at https://www.insegment.com/

7.    MERGE Boston

MERGE Boston is a full-service award-winning, integrated marketing services firm in Boston’s Innovation District that combines vertical intelligence, creativity, and technology to help healthcare, biotechnology, medical device, hospitals and financial services clients solve complex business challenges.

Visit MERGE Boston online at https://mergeboston.com/

8.    MESH Interactive Agency

If brands need to identify their best customers, develop actionable customer profiles and personas, and build smart marketing campaigns, MESH Interactive Agency can help. From thoughtful strategy to marketing automation, MESH Interactive Agency can help brands to choose the right approach and leverage the right technology in order to engage the right buyer.

Visit MESH Interactive Agency online at https://www.meshagency.com/

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9.    Myriad Inc.

Myriad Inc. starts a project by understanding who the clients are and who they want to be, as well as who their audience is and who they want to be. Plus, Myriad Inc. aims to understand the world that clients and their consumers live in—what’s good, what’s bad and what’s missing. Then, they create branding, website, social media, content and email marketing, search engine optimization, promotional and branded stationery and schwag. And they are not done until the coffee mugs come in.

Visit Myriad Inc. online at https://www.myriadweb.com/

10.    Precision Marketing Group

PMG was founded in 2002 by Susan LaPlante-Dube and Maureen O’Grady Condon. Susan and Maureen met by chance. Everything since has been totally strategic and tactical. Well… almost everything. Their two principals merged their complementary skill sets, marketing backgrounds, upfront humor, and oversized hearts to launch one of Boston’s most dynamic B2B marketing agencies.

Visit Precision Marketing Group online at https://www.precisionmarketinggroup.com/

11.    Prime Marketing Experts

Prime Marketing Experts is a full-service digital marketing consulting agency that helps clients more effectively attract, convert, and retain customers. Prime Marketing Experts focuses on providing full-cycle solutions that produce an exceptional return on investment, including marketing automation, search engine marketing, social media, and website development.

Visit Prime Marketing Experts online at https://www.primemarketingexperts.com/

12.    Trellis

Trellis is a forward-thinking digital agency and information technology company that focuses on building scalable and effective websites for their clients. Trellis’s tactical approach to improving their clients’ websites and web presences focuses on four major targets: Strategy, design, technology and operations, and post-launch maintenance and marketing. Trellis is a full-service eCommerce solution provider that specializes in implementing Magento, WordPress, WooCommerce, Shopify, and BigCommerce based websites. Their capabilities allow them to plan and design a solution that not only meets each client’s specific goals and budget today, but will also scale with every business as they grow.

Visit Trellis online at https://trellis.co/

13.    TribalVision

TribalVision is a Rhode Island and Boston outsourced digital marketing firm that serves as an alternative to the traditional Rhode Island and Boston advertising agency offerings. TribalVision utilizes its clients’ traditional and digital marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. Their team of seasoned outsourced marketing professionals cost-effectively develops and implements client-specific marketing initiatives to generate and convert qualified leads. As a marketing firm that is responsible for new business generation, TribalVision’s clients’ success is theirs, too.

Visit TribalVision online at https://tribalvision.com/

Brands can view the best digital marketing companies by price, portfolios, reviews, leadership, expertise, rankings and more on DesignRush.

About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.

DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.